All That Glitters is NOT Gold essays

All That Glitters is NOT Gold essays There were several themes associated with the novel Great Expectations. One of the most fascinating themes dealt with "infatuation and how it compares to and relates to love" ("Infatuation"). Infatuation is basically an obsession, or extravagant affection towards a person (Webster, 667). There is really no definite reason behind their passion, therefore this feeling is often short in duration and indicative of faulty judgement (Webster, 667). The person doesn't know what these feelings mean, this is normally why they mistake it for love. Love, on the other hand, is an intense affectionate concern for another person (Webster, 772). It is a more selfless and settled feeling. You can compare the difference between love and infatuation with the cliche "All that glitters is not gold", the glitter illusion being infatuation and the gold being love, the real thing. As a person grows and experiences their feelings with many other people, the distinction between love and infatuation b ecomes more clear. This is because the person can compare feelings they have experienced in the past, with their present feelings. In Great Expectations we see how Pip's infatuation for Estella is "short in duration" (Webster, 667), as most infatuations are. Despite the fact that Estella is arrogant and rude, Pip is not only infatuated with her beauty and wealth, but also almost envies it. In fact the humiliation Estella puts Pip through, causes Pip to feel very lowly of himself and the way he has been brought up. This causes Pip's expectations to change from expecting to be Joe's blacksmith apprentice, to studying to become a gentlemen noticed and admired by Estella. As years pass, Estella continues to play with Pip's heart, and Pip continues to unconditionally have feelings for her. Later, Estella marries a man named Bently Drummle, only causing Pip to, yet again, confess his love to Estella. Estella tells Pip "I know what you mean as form o...

Creole Men In The Awakening essays

Creole Men In The Awakening essays In Kate Chopins novel, The Awakening the characters of the Creole men are diverse and different as the character Edna. Most of Kate Chopins stories center around a Woman unsatisfied with her position in life, while living in a man dominated society. The three main characters are typical men of that era. Chopin shows the diversity in each of those three characters. Roberts awakening, and the struggle to do what is the right thing. Alcee and how he is carefree and not concerned with societys expectations of him, and so has a reputation. Mr. Pontiller, a business man first and foremost, with little left for wife and family. Robert did the right and noble thing by leaving to go to Mexico so as to not have to see the object of his forbidden love. Alcee sees Edna as another one of his conquest, and does not give up, pursuing her at all cost. Alcee has not concern of what society thinks of him so he is able to do as he pleases. Mr. Pontieller, while he believes himself to be a kind husband, is a typical businessman of the era. He wants his wife to obey him. He wants the perfect Creole wife, one who can help him excel in the business world he loves so much. In exploring these three men in Kate Chopins The Awakening, there are certain aspects of each, while different, the same. All live in the 1800s were morale reputation was considered to be the utmost importance to the businessman, yet, Alcee seems unconcerned with any morale or business responsibility. In exploring the character of Robert who seems to be at a crossroad in his life. Search for his fortune, find a wife, prosper and be respectable, or, do the unthinkable and follow his heart. Mr. Pontellier is the typical Creole husband and businessman. Leonce is convinced that fulfilling monetary needs excuses the paucity of time he spends with the children, never presuming that some needs cannot be monetarily satisfied: {"...

The legalization of marijuana in united states Essay

The legalization of marijuana in united states - Essay Example Marijuana has devastating health effects on the user. Marijuana smoke has carcinogenic properties. Consequently, its use has deleterious impacts on heart rate, IQ (Intelligent Quotient), learning, psychosis, respiratory system, memory, coordination, mood and problem-solving abilities. Additionally, the neurocognitive performance is persistently impaired and may later reduce an individual to a zombie. What is scaring is the sheer fact that people who heavily use marijuana before reaching the age of 25 have a 75% chance of experiencing brain failure. Will legalization of such a substance not cause the population to be incapacitated health wise? Certainly it will and its legalization can only be equated to predicting disaster for the American society (Doug & peter 121). Statistics further indicate that approximately 9% of marijuana users become addicted and can hardly engage in any meaningful activity without using the substance. Legalizing marijuana will only increase the over 4.5 mill ion Americans who currently meet the clinical criteria for marijuana dependence, a fact that portends doom. What’s more, legalization of marijuana will lead to public safety being compromised. Use of the substance causes impairment which will in turn jeopardize the safety of users and other Americans at large, in the form of workplace injuries, traffic crashes, child neglect, and other such upsetting events. Evidently, not any of us would like to have an accountant, doctor, engineer or pharmacist who has to smoke marijuana before serving you. This is a clear indication that the about 50% of Americans who are against legalization of marijuana certainly understand the impacts that legalization of the substance will have and hence it should not be legalized. Additionally, legalizing marijuana for the mere reason that it has medicinal value is a mere rhetoric since scientific exploration does not uphold

Strategic Leadership - Case Study Example | Topics and Well Written Essays - 1000 words - 1

Strategic Leadership - - Case Study Example Routines Creation of the Central Research Laboratory enabled 3M to learn outside its defined domain by looking on opportunities generated by both external demand and internal capacity (Bartlett & Mohammed 3). Substantial organizational slack manifested through the policy encouraging researchers to spend up to 15% of their time pursuing projects of interest to them (Bartlett & Mohammed 4). Identifying and developing innovations arising from projects even when no large market potential was evident (Bartlett & Mohammed 4) Continued organic growth and spurning off of new groups, divisions and products strengthened 3M through increased product variation. Culture Creativity was encouraged via institutionalized individual entrepreneurship (Bartlett & Mohammed 2) Informal recognition given to maverick employees through semi-legend stories that were circulated in the company to encourage individual persistence and commitment to innovation (Bartlett & Mohammed 5). Tolerance for what McKnight referred to as â€Å"well-intentioned failure† and risk taking was encouraged as shown by management supporting those who were involved in failed projects quickly move on to something new (Bartlett & Mohammed 5). 3M has been able to retain its market leadership through technological innovation, market responsiveness and institutionalized entrepreneurship. Entrepreneurship by its very nature is characterized by high risk and possibility of failure. Therefore it is necessary to have a management that encourages employees to innovate through incentives, and giving them time to actually pursue these innovative projects. Innovation requires research, which is resource intensive, therefore the company needed to ensure that these resources are available by making huge investments in R&D such as in the development of the Central Research Laboratory. However, we must note that this is a business where the ultimate goal is to maximize on shareholder return. Thus giving each of these innovative divisions a clear set of corporate financial performance targets ensures that they self-monitor themselves, by investing only in those products that show promise of a return. If say, 3M lacked this form of financial targets for each of its divisions we would probably see some divisions becoming less accountable than others. Is 3M an â€Å"innovation factory,† or does it work by a different model? And are those at 3M â€Å"T-shaped†? 3M is an innovation factory because we can identify within it the four intertwined work practices that characterize such a factory namely: capturing good ideas (3M spans multiple markets with multiple business units), keeping ideas alive (3M has a database containing over 25 years of information on hundreds of projects), imagining new uses for old ideas (3M encourages cross-functional interaction among all its divisions) and putting promising concepts to the test (3M encourages development of innovations from projects ev en when no large market potential is evident) (Hargadon & Sutton 324). The staff at 3M is T-shaped. This is so because we can identify several of the approaches highlighted by Hansen and von Oetinger as necessary for an organization to have so that its staff can effectivel be T-shaped. Firstly, we see that 3M constructed a facility at Austin, Texas whose specific purpose was to facilitate cross-functional interaction and encourage teamwork (Bartlett & Mohammed 12) which is line with the formalization of cross-unit

Overrated Essay Example | Topics and Well Written Essays - 250 words

Overrated - Essay Example Does iPad really give you the value of your money? I don’t think so. It doesn’t really satisfy a need or necessity it only satisfies the hunger for looking rich! Aside from that, survey showed 10 reasons why you shouldn’t buy an iPad; (1) Minimal selection of external ports, (2) Bluetooth Headset Required to Make Calls, (3) iBookstore Only in the United States, (4) Can Only Download Software from the Applestore, (5) Battery Policy, (6) No Camera, (7) No Widescreen, (8) No Flash Support, (9) No Multitasking and (10) Not Sexy Enough. Indeed iPad is not useful enough and worthy enough for the money you will use to buy it, definitely poor in functionality. Better yet surrender your dreams and aspirations of having one because surely you won’t be able to maximize the usage of it. Plus, the fast-phased release of new technology will make your big bucks investment on iPad logging behind these new gadgets to come. Still want to buy an iPad? Think twice. Reference: Amy Swamson, â€Å"10 Reasons The Ipad is Overrated† April 6, 2010, Retrieved April 28, 2011 from http://computersight.com/hardware/peripherals/10-reasons-the-ipad-is-overrated/

Management Commitment And Participation Of The People Marketing Essay

Management Commitment And Participation Of The People Marketing Essay The firm applied advanced of human resources and for Social Policy;  the management style is based on management commitment and participation of the people. In addition, the company had a responsible corporate citizen, committed to the government, shareholders, customers, communities and consumers. Environmental objections are committed to business practices and taking into account the need to conserve natural resources and save energy is environmentally friendly. For example, guarantee that all products manufactured, imported and distributed  by Nestle Malaysia are certified HALAL by authorized Islamic certification bodies. Perhaps, Company shares through achieving sustainable and profitable long-term growth has been delivered. This brand has a wide area. Branding strategy is corporate. Part of the branding strategy is the brand plan for each product. This is an integrated strategy. The brands of Nestle area key power but the executive levels are very aware today that brands alo ne are not enough to win. From its beginning, Nestle developed its commerce globally and became aware of the  truth that food products have to be  closely connected to restricted  eating and  social custom. That is why Nestle form the very start has always shown reverence for various cultures and traditions. Nestle activities to complete self as much as feasible into the cultures and  traditions where it  is present, adding also to  the local setting its  own set of values. so, Nestle embrace cultural and social diversity and does not discriminate on the basis of origin, nationality, religion, race, gender or age. Also, Nestle believes that is activities can only be of long term benefit to the company if they are the same time useful to the local community. exactly, the environment is changing very quickly and in particular customers are looking for answer  to their concerns. To our view, global thinking and strategies can best be expressed through local action and commitment as showed as Nestle Malaysia. And of course, Nestle practical think globally act locally as well as thinking out of the box idea in their product and distribution with the help of strategic global marketing. Milo, a brand of chocolate/malt powder beverage of Nestle, which is once known in the past as number one brand in customers mind in Thailand. But nowadays Milo is not that well perceived as before but another manager, Oval tine, had triumph the position and become market leader in the segment. With the character of Nestlà © that employ general marketing strategy such as cost direction in business, the company is currently struggling hard time finding the competitive advantage for Milo, when it comes to face to face with its main rival, Oval tine. The main goal of this marketing plan is to provide marketing strategies, Explain and predict sales Milo become the market leader in Thailand. Models and concepts of modeling, SWOT analysis and Porters Five Forces analysis is being conducted to assist in the analysis of external factors. Product Milo the energy drink nestled into the Indian market in 1996. The responsibility of launching the drink in a market dominated by time tested Bourn vita and Boost was no easy task for Nestle. As the fifth player in the market for a coffee drink. , the drink was up against Bourn vita which had an enviable market share of 40% and SmithKline Beecham, a strong contender, especially in the south. After creating the worlds number one energy drink Milo and taste benefits, the attention shifted to presenting its emotional benefits too. Focus now on rebuilding brand image of a delicious energy drink into the extra energy to winning. New Milo is for active, growing children its energy releasing B vitamins give them the extra energy, vitality and stamina that make them winners. Milo, the chocolate milk beverage targeted essentially at teenagers in the urban marketplace is the fastest selling product here. The only surprise to find that rather than being grand children, senior citizens want to ma ke it your everyday bottle. Place Distribution is the most important thing next to sales. Sales are not possible if the distribution network is not effective. If product is not available in the market at the right place at the right time and the customer may lose a great product that can change it. Price The firm has several options for addressing the price. Domestically Nestlà ©s Milo manufactured finished products may be force to switch to offshore sourcing of certain component to keep costs and prices competitive. Another factor has been audited by the distribution in target markets. An extension or ethnocentric pricing policy describe that the per-unit price of an item to be the same no matter where in the world the buyer is situated. Nestlà ©s executive level monitor consciously on the freight and import duties according to the Malaysia market. Compliance or polycentric pricing policy allows the subsidiary or affiliate managers or independent distributors to create whatever price they feel is in very good condition. Price strategy Price strategy is a basic, long-term pricing framework, which establishes the initial price for a product and the intended direction for price movements over the product life cycle. The third type of pricing strategy is to manipulate prices, the pricing and the pricing is made available.  Malaysia, Nestle Milo current practice is that the market penetration pricing to charge relatively low price for a product where Nestle (Milo) initially as a way to reach a mass market. Choose the price strategy When Nestle Milo has decided the product price, they will choose a good pricing strategy that will give them direction of price movements over the Product Life Cycle. Nestle Milo are knowledgeable about higher prices. If the higher prices, they have to produce a good quality of Milo. In addition, competitors may affect pricing strategy. For example, if Nestle Milo introduces a new product that same with competitors, the price will be restricted and close to the price of competitors. But Nestle Milo able to differentiate and convince consumers they can set a higher price for the product. Promotion Using the consumer insight that mothers are driven by a need to support their sons hard work and help them succeed when under pressure, the agency launched an impressive ad campaign. The study showed that the campaign needs to Milo as a drink with two strong power delivery and taste perception. Thus a strategy was adopted wherein the agency targeted children belonging to the age group of 7-12 years and through them their mothers. The strategy worked and led to a 40% volume growth, with the market share growing to 8.8%. The agency came up with commercials addressed to children as the target audience and mothers as the secondary audience. The campaign proved to be successful with the drink emerging as the No. 2 brand in 3 out of 4 zones, and its market share growing to an impressive 11.4%. Not satisfied, the agency undertook another research, which revealed two issues that needed to be addressed immediately. Firstly the pester power, which in this category was not very high and secondl y, the fact that Milo s brand promise of winning was unfortunately being perceived as an advertising/ marketing claim. Hence Nestle embarked into yet another campaign, this time with the intention of improving the brand image by overcoming a mothers apprehensions and getting her to subscribe to the brand promise. Other than that it takes an active part in the sponsorship of sports event at both school colleges, they also distribute T-Shirts having Milo logo and other such apparel. This helps company to promote their product as well as build their Brand Awareness. Promotion Recommendation To make Milo being well-known all over the country, they should make a lot of  promotions which is dissimilar with the promotions that they have done before.Afterwehave  been  through  the  discussion,  we  have  all  agreed  that  Milo  can  wider  their  promotion by making a contest or a lucky draw. They just need to put a lucky number  behind the packaging and the end of the month, the will pick a lucky number and the lucky customer can redeem their price at the nearest Milos branch. Besides that, Milo can make a different packaging style. They should combine all their products in one pack that include mini pack of Milo powder, Milo energy bar, Milo fuse, and so much more. By doing this style of packaging, Milo can make all your delicious product promotion to a customer so that they are able to try all the products produced by Milo . If they interested with one or all the product, for sure they will but it again and again. This will increase the profit. .

Branded (Christian) :: essays research papers

The book Branded, by Alissa Quart is an amazing book that talks about how much money, time, and energy is spent by our corporate culture to effectively change the lives and habits of teenagers. The book is written by, and she does a marvelous job of documenting the teenage-corporate-media relationship throughout American history. With degrees from Brown University and Columbia, her journalism and research skills are unparalleled. Every statement and point is backed up by countless facts, studies, and statistics that leave no room for doubt. These truths are coupled with sensitive and powerful real-life illustrations that further prove the book’s powerful message that relates to teenagers, culture, and money.   Ã‚  Ã‚  Ã‚  Ã‚  The book really made me realize what a strong effect the culture has on children. I guess I always knew this was true, but could never really understand why it was true until I read this book. The book goes beyond opinions and corporate bashing and instead focuses on hard evidence that has been compiled from what seems like years of research. The stories, policies, and tactics revealed of how corporations influence kids and teenagers are frightening, and society’s response (or lack of) is even more disturbing.   Ã‚  Ã‚  Ã‚  Ã‚  What surprised me most about Branded were the real life examples of how teenagers were being effected by corporate power and propaganda. One example showed of how the movie heroes and heroines of the seventies and eighties were teenagers who overcame the rich, snobbish bullies who thought that they were better than everyone else. Then the book shows of how a paradigm shift occurred and that now the upper class, rich, and snobbish people are the role models. They are what teenagers want to become today. Movie such as ‘Clueless’, ‘Varsity Blues’ and ‘She’s All That’ present the blondest, most stylish, richest, and elite people as the new heroes and heroines. In ‘She’s All That’, a teenager is even saved from individualism and ‘nerdiness’ and eventually in transformed in a supermodel beauty queen that eventually is accepted by her high school’s elite group. The message is powerful, and throughout the book you start to realize how deranged a teenager’s culture has become.   Ã‚  Ã‚  Ã‚  Ã‚  Another powerful Alissa Quart made that coincided with the one above is how influential style and fashion has become to teenagers. Branded makes a strong argument that shows how corporations and media are started to create teenage personalities for them to fit into.

Facilitate Counselling Process Essay

I declare that this assessment is my own work, based on my own personal research/study . I also declare that this assessment, nor parts of it, has not been previously submitted for any other unit/module or course, and that I have not copied in part or whole or otherwise plagiarised the work of another student and/or persons. I have read the ACAP Student Plagiarism and Academic Misconduct Policy and understand its implications. I also declare, if this is a practical skills assessment, that a Client/Interviewee Consent Form has been read and signed by both parties, and where applicable parental consent has been obtained. 1. Explain the purpose of counselling and the scope of counselling relationships, including professional limitations. Counselling is a professional progression avenue where a client can tell their story to a counselor in a confidential setting. Throughout the process counsellors attempt to build a relationship with clients built on trust and empathy. Counsellors guide clients to achieve personal goals, give tools to be their own solution creator and given them the opportunity to come to their own understanding of themselves and/or situation. Client progress can be attainable with clear, realistic and concise goals, which is managed throughout. In some instances referring the clients to secondary services, other professional avenues and alternate programs beyond the counsellors limitations will allow the client to achieve their goals and understanding. 2. Explain to a new client the nature of the client-centred approach to counselling. Alice, I’m here to listen, empathies and understand your story. You know yourself, you are the expert of your life, feeling and attitudes, I’m here to help you understand what it is you want to achieve. In this forum you are valued, respected and perceived without prejudice or judgment. I’m not here  to tell you what to do or how you should feel, I’m here for you. You are telling your story, your feelings are justified, and you will be understood. 3. Identify three important areas to address with clients in the initial counselling session. Confidentiality – Everything said during the session is bound by confidentiality. No information will be disclosed to a third party without the clients consent. Mandatory reporting – The counsellor is legally bound to disclosure information to relevant governing bodies, breaking confidentiality, in the instance where a minor is in danger and or the client is in immediate danger to themselves or others. Informed consent – The client is made aware of the cost, location, frequency, duration, and note taking of the sessions, out of session contact and late or no show fees. 4. Identify and explain two basic micro-skills of counselling and their purpose in facilitating client understanding. Counselling microskills are skills used to enhance and encourage communication with clients. Two basic microskils, which enhance building rapport with a client, is Attending and Active listening. Attending is showing that the counsellor is present to the client. The counsellor seated facing the client, giving the client the impression that the counselor is involved within process; Open posture, the counselor is available to listen to the client; Leaning forward, appropriately showing attention is being shown; Eye contact, appropriate eye contact showing interest and presences; Relax state with the client allows to the client to feel at ease and comfortable. Active listening allows to consellor to engage with the client, minimal responses can be verbal (hmm, yep) and non verbal (nodding, smile) actions to encourage the client to continue talking, they are being heard and understood. The use of paraphrasing by the counsellor, repeating the client story to them but using own words indicating the counsellor is listening, trying/understanding and empathising with the client. 5. Identify and briefly describe two client disclosures that would require immediate action on the counsellor’s part and what action you would take for each. If a client has disclosed immediate danger to themself or other the councellor is to call the Local Police department and/the Local Mental Health team. If a minor is at risk of significant harm, whether physical, sexual, emotional, psychological abuse or neglect the Department of community services is to be contacted. 6. Choose one of the following examples of clients’ strong emotional reactions and explain how you would respond in your role as counsellor: aggressive behaviour and reaction, excessively talkative, rapid changes in emotions. A client excessively talking I would use SOLER, slience as they need the outlet, miminal encourages to show them they are heard, paraphrase or reflect on what they have said to gain an understanding of what it is they are feeling. 7. Identify and explain three reasons why self-reflection is an important skill for a counsellor. Self-reflection within counsellors is to understand their own emotions, prejudices, bias’s and personal interests. Counselllors need to identify their own countertransference, anxieties and limitations. Engaging with appointed supervisors help counsellors to understand their emotions, create personal development, an outlet. Counsellors are a direct result of their strengths, limitations and values. Time spent on selfreflecting is time spent to better help and understand clients.

Critical synopsis Essay

A book that scrutinizes the increasing competition between China, India, and Japan and how it affects the global financial system, Bill Emmott’s ‘Rivals: How the Power Struggle Between China, India, and Japan Will Shape Our Next Decade‘ dwells further on the issues that extend these three nations. Obviously, he recognize the fundamental evolving power rivals in Asia as such region still does not have the merging foundation that have facilitate Europe to its issues. He highlighted the importance of China, India and Japan to encompass a strong influence in the intercontinental associations to boost up their economies without clashing each other’s head. For me, the true essence of the book lies with his ability in molding the readers to understand the issues that these countries have with each other as well as with the US and other key nations without augmenting into alarmism. With the global economic turmoil that started in the US mid July-August 2008, reading the book really sharpens once mind to the reality that Asia, despite it’s own economic meltdown would always have a say in society as it generates a very strong influential power that could either make or break them and the whole world at large. Yes, China’s rapid economic leap is may be in conflict with it’s political reform; India’s economy might be in conflict with it’s key policy and Japan’s old age population issues might yield a very poor economic shrinkage but with the continued boost especially in the Business Process Outsourcing sector (which China and India are the leading provider), all three countries could safeguard their economic stability —– of course, providing that no chaos arises, which is only possible if all three countries could work harmoniously had in hand and eliminate any possible dilemma that would arise especially as we face the saga of recession.

How To Use The Best Content Types To Reach Your Audience

How To Use The Best Content Types To Reach Your Audience When I go shopping, nothing frustrates me more than a â€Å"one size fits all† label. It never does. At least the â€Å"one size fits most† is a bit more honest, but still. The caps are too small, the gloves too long, the flip-flops are a travel hazard. Just no. Yet content marketers apply the dreaded â€Å"one size fits all† label to pretty much all that they make. It’s tough to get away from that if you don’t have a team of people helping you create all kinds of â€Å"sizes† of content. Solo bloggers are working hard enough just trying to blog, much less make content in a variety of forms. So let’s take a two-pronged approach: understanding the core content types, and understanding how people learn. With the launch of s new ability to not only plan your blog and social media content, but  now a lot more content types using your all-in-one marketing calendar, now is a great time to learn all about this. Let’s take a look at the most effective content types, and then figure out which â€Å"size† fits your audience the best. How To Connect The Best Content Types With Your Readers Learning Styles via @JulieNeidlinger The Most Effective Content Types Defining content types is not easy. Some content marketers use the phrase to talk about way a piece of content is written, while others use the phrase to talk about the format the content takes. In this post, I’m working with the latter approach, breaking it down to the four content types: graphics, video, downloads, and articles. 1. Visual graphics. Bold truth:  Even if you’re not a die-hard visual learner...visuals still work on you. Even if for no other reason than it’s easier to watch and feel than read and decipher. Most people would rather watch the movie than read the book. Whether it’s a meme, photo, illustration or infographic, the data is clear: Our brains love visuals. So for this reason, and the fact that social networks have all built themselves to handle images, visuals are the top content type. You could make a brand viable on visuals alone (e.g. Pinterest, Instagram). Must Read: How To Make The Best Blog Graphics For Non-Designers How To Design The Best Blog Graphics With Free Tools And Design Theory 2. Videos. Videos may be  a tough content type to get you or the team excited about, because they aren’t that easy to make. A poorly made video is dangerously close to being worse than having no video at all. And yet, despite all of you fellow wordsmiths out there (like me) who love the written word more than anything, the stats in support of video are pretty hard to argue: Videos increase people’s understanding of your product or service by 74%. YouTube is the number two search engine in the world. A third of all online activity is spent watching video. The average Internet user is exposed to an average of 32.2 videos in a  month. Every day, 100 million Internet users watch an online video. 50% of users watch business-related videos on YouTube once a week. 75% of users visit the marketer’s website after viewing a video. 75% of executives watch work-related videos on business websites at least once a week. An average user spends 16 minutes and 49 seconds watching online video ads every month. 80% of Internet users remember the video ads they watch online. That’s just 10  of 25 mind-blowing stats from Digital Sherpa about video potential that will either make you cry if you’re unprepared for video creation, or jumpstart your interest if you’ve let them lag a bit. Must Read: 5 Different Content Types That Will Help You Save Time Blogging (check out the section on making videos) 3. Ebooks and downloads. Ebooks (and other free downloads) are that beloved carrot that we use to collect email addresses for our ever-growing email list. The ebook is the portable piece of content that the reader can take with them when they aren’t on your blog. Readers who are also content marketers are always building their own library of resources because, let’s face it, we’re all in a bit of a desperate race to find something to write and talk about every day. As I said before, everything is derivative, and that’s OK. Ebooks are popular for people looking for inspiration for their own content. But ebooks are also popular for people who just like to...read. I’d encourage you to make your ebooks available beyond just your email sign up or landing page. Consider putting them where people go to buy and download ebooks for ebooks sake (i.e. Amazon, iTunes, Scribd, etc.). Most content marketers are sold on ebooks as a carrot for growing the email list, but they aren’t thinking beyond the realm of their own site. Ebooks can get your brand out there just like a best-selling author. Must Read: 17 Apps To Help You Make Ebooks That Get Noticed 4. Articles. Articles are blog posts, long social media posts, interviews- anything that is longer, written content found on your content properties. These are the pieces of content that bring people to your website, the search engine honeypot. Like visual content, articles have a wide range of approaches. They might be short form, long form, lists, narrative, outline, interview- the only limits on what you create with the article content type is what limits you as a writer, and where you will be publishing. Must Read: 10 Easy Blog Post Ideas To Fill Your Editorial Calendar It Matters How Your Audience Learns We all learn differently. That’s why that one-size-fits-all approach fails. Some of us want to hear, some of us want to read, some of us want a picture- we’re looking for a different hook. How we learn plays into how your audience prefers to consume content, and ultimately, if they will remember it. Understanding how readers learn will help you find the most effective content types to get your brand’s story to resonate. The seven learning styles are generally thought to be visual, aural, verbal, physical, logical, social, and solitary. Some of these don’t directly apply to the content you’ll be creating, so let’s package them up into something a bit more portable than a list of seven. Test different content types to discover how your audience learns. Build on that understanding.1. Visual learners. Visual learning is known as spatial learning. Visual learners need to see your data, your theory, or your story spelled out in imagery. They want to associate feelings with the photos you provide. They will remember an article better because of the graphic that topped it. Visual learners like whiteboards. They prefer to diagram and map out the idea they are discussing, because they see things as spatial and related. The are pleased when they see Venn diagrams or flowcharts. They brainstorm with mind maps. Content types that work well include: Infographics Videos (videos, along with podcasts, can also tap into the aural aspect of learning for those who prefer to listen to content). Maps Timelines Charts and graphs Photos and illustrations Slide decks Memes 2. Number crunchers. Number crunchers are logical beasts, preferring that you provide them with facts and data and let them draw their own conclusions. They are quick to pick out patterns and form connections between data. They love content that provides a systematic way to solve a problem that they can apply in their own situation. They like organization, lists, tied up conclusions, and the use of words like â€Å"template† or â€Å"data-driven solution† are an immediate attraction. Content types that work well include: Charts and graphs Infographics Case studies Webinars Sharing behind-the-scenes data (e.g. A/B test results) Research Guides White papers 3. Text lovers. Some of us love the written word. Sure, we love a helpful graphic or chart now and then to assist in visualizing some concept, but word pictures do a better job than actual pictures will, in the long run. A great metaphor or simile, or the perfect analogy- those kinds of word pictures will help us understand your brand much better than a pie chart. The trick here, of course, is that many content marketers love to express themselves verbally (that’s why they blog), but their audience may not always learn verbally. Content types that work well include: Long-form blog posts Ebooks White papers Guides Slide decks with words Story and narrative Serial content Graphics with words 4. Social learners. Some people learn best when there are other people involved. They want to surround themselves with a group, thriving off of feedback. This is the social learner. The social learner is especially fond of linking and name-dropping, and it makes sense that these learners are drawn to content marketing. Why? Content marketers rely heavily on each other. They write blog posts and share content that others have created, quoting and referencing the findings and ideas put forth by others. It is very much a group activity, which helps your brand. When your brand story is told secondhand, it gains authority in a kind of second generation format. It is given validity not only because you wrote it, but because someone else believed it enough to share or base their own content on it. Social learners receive curated and ultra-linked or ultra-discussed content well- anything that makes people a part of the content. Content types that work well include: Interviews Case studies Webinars List posts (collected links, resources, quotes, or responses to a singular question) Surveys Opinions (inspires discussion!) User-generated content (e.g. #CoChat) The Perfect Mix: Content Types And Learning Styles So how do we wrap this up, this crazy mix of content types and learning styles? No single audience is going to be made up of just one type of learning style. There are going to be many preferences at work, sometimes a mix of more than one. Here's how to connect different content types with different learning styles. #contentmarketing1. Content types are flexible. When you compare the lists in each learning style with the list of the most popular content types, you see some of those types popping up in multiple learning styles. There is no one content type reserved for one particular learning style. That’s a relief. 2. Content starts small and branches out. What you don’t do is create a single piece of content and load it up with everything for every learning type. That won’t work for anyone. The best approach is to think of your content as if it were a flower seed, with the potential to have various stages until full bloom. Let’s say that the seed is like a blog post. It is your base content. You will probably add fertilizer to that seed by including visual images in it, because even if people don’t learn visually, they appreciate a picture or two (remember, visual content is #1). The seed gets watered when you share it on social media. At that point, it starts to grow in the direction of the sun (your audience). The stem branches out from that original seed- maybe you create an infographic and share it. Maybe you create an ebook, and then create a video and podcast after that. Whatever the case, the content isn’t just a blog post anymore. It became more. The flower and stem aren’t literally packed into the seed. It comes later. In other words, your base content grows in the direction of your audience. Whatever they want, you create the content type to fit. This sounds familiar, hopefully. This is about repurposing your content, a concept we have often prodded readers to try. Because it really is important. Must Read: 50+ Places To Repurpose Your Content Make sure to download your free content types template to get started. And check out the new features in to help you plan all of your  content types in one place.

A Risky Environment for Investment Essay Example | Topics and Well Written Essays - 500 words

A Risky Environment for Investment - Essay Example Moreover, lenders, shareholders, actions groups are putting more pressure on companies to disclose information with regards to business activities that impact on the environment so that these factors could be taken into account with investment decisions. A number of initiatives have been worked out to integrate sustainability and profitability. On a global level, the United Nations has been working with businesses and industries to make their activities more environmentally sustainable - among these are the UN Environment Programme (UNEP) including the UNEP Finance Initiative, and the UN Global Compact. A notable non-UN initiative is the Equator Principles developed by banks to manage environmental, social and corporate governance (ESG) issues. The launch of the UN Principles for Responsible Investment (PRI) in April 2006 was intended for pension funds (constituting about 35% of total global investments) and large institutional investors, and provides a "framework for achieving better and long-term investment returns and more sustainable markets". About 50 institutional investors from the US and Europe with a portfolio of about $4 trillion have signed on to PRI.

CRJS466IP5 Research Paper Example | Topics and Well Written Essays - 750 words

CRJS466IP5 - Research Paper Example uffers from either major depressive, manic, and mixed episodes coupled with hallucinations, delusions, catatonic behaviour, or disorganized speech (Hodgins & Drmed, 2004). According to James & Glaze (2006), patients with schizoaffective disorder are at higher risks of engaging in crime compared to those suffering from disorders like schizophrenia, Bipolar, and unipolar affective disorders. Additionally, patients from minority groups whose gender orientation was male were more likely to engage in violent crime hence arrested. James & Glaze (2006) also reveal that by 2005, more than half of the prison and jail inmates demonstrated mental health problems in state, local and federal prisons. Originally, persons with schizoaffective disorder with a recent history of mental health issue diagnosed by a health professional were not eligible for conviction given that they were said not to be understand their actions even though they were aware they had commited them. This is indicated by the 2005 statistics that revealed that approximately 10% of federal prisoners, 15% of state prisoners, and 24% of local jail inmates demonstrated one symptom of psychotic diso rder. In the case of Panetti, it was revealed that prior to the crime, he camouflaged military fatigues and shaved his hair (Birnbaum, 2006). During the killing, his wife and daugher pleaded with him for their lives and he only sprayed them with the victim’s blood befor escaping to a close bunkhouse. Despite having suffered numeruous episodes of schizopherenia and schizoaffective disorder prior to his crime, the judge rulled that he was fit to stand trial since he could represent himself. (Birnbaum, 2006) Owing to his hallucinations and the fact that he claimed that he had been possed by a strange personality he called â€Å"Sarge’ it was just to remand Panetti for mental evaluation. Panetti claimed that Sarge was responsible fo the killings as he had been compelled to kill the Alvarados. However, the court found